About Us

Our Platform

Our platform was built to provide our skincare enthusiasts with the best advice in the process of optimizing their skincare routine by means of the 10 Step Korean Skin Care Routine. We curate the products that apply to each step in the skin care regime and select products that are suitable for each skin type. Following our guide takes users to the highest potential of reaching their skincare goals.

Our Vision

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All our information is sourced from and back up by scientific research. We aim to shed light on the latest trends in the skincare industry by sharing useful knowledge and busting myths which are driven by social media hypes and temporary fads. Hereby providing honest advice on perfecting the skin-care routine of all ages, skin types, and skin tones.

Our Mission

We research our beauty brands by seeking out information on the quality of the ingredients companies put inside their products, the social responsibility behind the supply chain of sourcing raw materials and producing the respective products. In addition, we measure the impact companies make on the environment. Throughout this process, we select products based on the integrity by which the brand represents itself.

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